Every brand is worthy of a fight
Caffeine is a branding, PR and social media firm that specializes in doing whatever it takes to instill your brand with a cause—a “fight”—that will attract the right people to it, including the right customers and employees. We have offices in Milwaukee and Chicago, and we represent a robust variety of clients ranging from b2b products to consumer services and even celebrities.
We often break the rules because when you truly believe in what your clients are fighting for like we do, the rules don’t apply. After all, boring always fails.
Our agency is not filled with publicists and account executives as much as newsmakers. Though the way we share stories has changed dramatically in the last ten years, what we share is still the same: news. We have proven that every brand can inspire newsworthy stories as long as you’re courageous enough to ask WHY until you reach the final why—the answer to the question: “If you disappeared from the world tomorrow, what would you want the world to be missing?”
This is your Undeniable Truth, and we pledge this much: if you’re ready to fight, we will help you rediscover this truth and share it with the world in ways that will reawaken your brand and ultimately increase sales.
We never back down from a fight because, just like any good army, we have a rigid process that we never break:
First, we lead each of our clients on a no-holds-barred style mission to establish why their brand matters. Here, we determine your brands “Undeniable Truth”, the answer to the question, “If you disappeared from the world tomorrow, what would the world be missing."
When we studied how great leaders in history inspired people to fight for a cause, we discovered a common thread between everyone from Abraham Lincoln to Vince Lombardi: rally cries. We pen “Braveheart Speeches” for all of our clients because there’s no better way to rally support, especially from employees. Every great brand is built from the inside out.
Once we have physical client signatures on the brand position, we will get to work on creating the blueprint for our ongoing work. We are fanatical planners because, as the old saying goes, if you don’t know where you’re going, you may end up somewhere else.
Once the plan has been written and approved, it's time to engage in "story battles" across various mediums. This effort is defined by the agreed upon Pillars of Services outlined in the plan (see our services page for a detailed breakdown of the Pillars of Service we offer).
We report results monthly for every Pillar of Service we perform, even Internal Communications. After all, if it can’t be measured, it can’t be managed.
Finding himself professionally suicidal in the bureaucratic, big agency world, the founder penned a rally cry of how it should be. One day later, he founded Caffeine Communications to go to war for it:
“We believe that every brand has something worth fighting for. And finding this cause always starts with a question: “If you disappeared from the world tomorrow, what would you want the world to be missing?”
The problem is: the marketing world is populated by the walking dead. Marketers drink corporate Kool-Aid by the gallons and aimlessly pee out messages like drunken, soulless pirates.
Not us. We want to matter. We want to believe. We want to believe and be inspired by the stories we share on behalf of our clients. In fact, we want our own lives to be changed by the stories we tell. We want to turn business endeavors into great human ones, so they can truly live and thrive. We will never again be an administrator of messages that no one truly believes in. Instead, we will challenge current beliefs, but only after we’ve listened and been challenged ourselves.
And, after orchestrating insight and causes that beg to be won and developing a sustainable storyline that’s deeply rooted in a brand’s Undeniable Truth, we will back it up with world-class creative and a staff of entrepreneurial storytellers.
Then, in partnership with clients, we will passionately fight for the promise of the brand and ultimately inspire success. In the end, everyone will be fulfilled and alive again.”
We believe in our processes because they’ve worked—time and again. From creating long, newsworthy lives for new brands, to resuscitating flatlined brands, we’ve battle-tested these processes in all sorts of scenarios. Here’s a glimpse of the brands that have benefitted from our tireless commitment to creating causes that beg to be won:
We may fight on the same battlegrounds as other agencies, but our tactics are always uniquely inspired.
Their stories are our stories. In some ways, we see ourselves as matchmakers – linking brand news stories with specific media, consumers and even other brands. Attention and awareness are definitely priorities, but we think of it as a song instead of a scream. (Just expect that sometimes it’s opera and other times death metal.)
Since our inception, Caffeine has worked tirelessly in trying out and ultimately discovering and securing the truly enlightened talent that can not only orchestrate insight but also put it into action – quickly.
With big and small clients throughout North America, Caffeine has an impressive executive team of seasoned storytellers. Don’t let the background fool you, we may have ideas that take flight, but our feet are planted on the ground:
260 East Highland Ave., Suite 700
Milwaukee, WI 53202
200 East Randolph, Suite 3400
Chicago, IL 60601
New Business Inquiries: 414.688.7255
Employment Opportunities: 651.249.4918